Picking a Domain Name

Picking a Domain Name

Finding the right domain name can be a tricky business, and indeed, can mean the difference between success and failure in the online marketplace. As such, it is important to consider the following before choosing a domain name:

1. FOR NEW SITES: Depending on your branding angle, pick a domain name that is either highly brandable (meaning that it can be easily and positively associated with your product or service) or one that has your primary keywords in it. Use a short and memorable domain name. It is fine if it does not have your keywords in it if it is memorable. For serious, long-term websites, a memorable domain name will be one of the key ingredients to success.
2. If your domain name exactly matches your keywords Google places a relevancy bonus on your site. (ex: SeoBook.com ranks easily for both seobook and seo book).
3. If you are going to be working in competitive fields, or if you will have large sites, you may want to use a different domain for each different language you are targeting.

Examples of domain names I own: BlackHatSEO.com, SEOBook.com, FattyWeightLoss.com, and Threadwatch.org