The
Right Domain Name
I either make
my domain names define themselves exactly or I think of a creative way to state
its purpose. Your best bet is to think of a name that is an extension of who
you are.
A short and
easy to remember URL is friendly to word-of-mouth marketing. Would you feel
better...
Monday, February 8, 2016
Have a Site for Each Language
Have
a Site for Each Language
Many hucksters
sell some translational cross-submission products that are complete bunk.
Essentially you pay them money to accept your check and nothing more. Search
engines typically do not translate text on the fly when people search—it is too
computationally expensive.
If...
Choosing a Domain Name
Choosing
a Domain Name
Many web-based
businesses fail because they do not have a functional business model. Before
you even choose a name for your site you should know your target audience, what
you intend to sell to them, and what will make your business idea unique or
different than everything...
SEO Feedback Loop
SEO
Feedback Loop
The effects of
SEO do take time to kick in. At any given time, considering how dynamically the
web changes, there will be some holes in search algorithms that make certain
SEO techniques exceptionally effective.
I have spoken
with current search engine engineers working at...
Meta Tags 2016
Meta Tags 2016
Meta tags were used to help search engines organize the
Web. Documents listed keywords and descriptions that were used to match user
queries. Initially these tags were somewhat effective, but over time, marketers
exploited them and they lost their relevancy.
People began to stuff...
Origins of the Web
Origins of the web
The Web started off behind the idea of the free flow of
information as envisioned by Tim Berners-Lee. He was working at CERN in Europe.
CERN had a somewhat web-like environment in that many people were coming and
going and worked on many different projects.
Tim created a site...
Search Interface
Search Interface
The search algorithm and search interface are used to
find the most relevant document in the index based on the search query. First
the search engine tries to determine user intent by looking at the words the
searcher typed in.
These terms can be stripped down to their root level
(e.g.,...
