A Step-by-Step Guide to SEO Keyword Research Using FREE Tools

Choosing keywords can easily become an overwhelming and costly part of your content creation and SEO strategies. And that’s why in this post, I’ll lay out a step-by-step strategy you can use to find the best keywords for your website or blog…using only FREE tools.

A Step-by-Step Guide to SEO Keyword Research Using FREE Tools

Each marketer will have his or her own unique process for finding keywords, so if there are other tools or strategies you want to incorporate into this process, please do! This guide is just one way to find popular and relevant keywords; not the only way.

For the purposes of this article, I’ll assume we’re looking for a keyword to target on the home page of a fictitious bakery. However this process can easily be replicated when looking for keyword ideas for blog posts, product pages or virtually any other type of content. The basic step-by-step guide to SEO Key process will look like this:

1.   Brainstorm

2.   Choose the most relevant keywords

3.   Investigate traffic volume and level of competition

4.   Find synonyms and variations to supplement your content

Step 1: Brainstorm potential keywords.

The first stage – brainstorming – is one of the most important, but is also one many marketers gloss over. Rather than jumping into the keyword research process with one or two keywords or phrases in mind, take some time to compile an exhaustive list of topics or themes related to your business or products. For instance, if I was a professional baker, I may list keywords like ‘baker San Diego’, ‘bakery California’ or ‘best cakes San Diego’. At this point there is no right or wrong; simply get down as many possible keywords as you can think of that are related to your business. Some strategies you can use to brainstorm possible keywords include:

• Industry journals or magazines
• Your own marketing materials
• Asking your sales team or other staff for suggestions
• Checking out which keywords your competitors are using on their sites

Ubersuggest is a great free tool to use at the beginning of your brainstorming process. Simply type in a keyword or topic, and receive hundreds of related keyword suggestions. If you find a term you’d like to investigate further, simply click on it to receive more suggestions that use that term as a base.

Using the example above, let’s say my bakery specialized in wedding cakes. I type in ‘wedding cake’, and then notice that ‘wedding cakes san diego’ is included in my list. I click on that link to drill down and find even more specific terms I can use:

Remember: At this point you’re only brainstorming. This list won’t give you any indication of how popular a term is, or how difficult it will be to rank for. At this stage, you’re just looking for terms that will be broadly relevant to your business, products or content.

Step 2: Select the Most Relevant Keywords.

Now it’s time to choose the most relevant keywords from your list. Ask yourself: If I was a customer looking for my product (or content), which terms would I be mostly likely to search for? And which ones would be most likely to drive sales? (hint: more specific, ‘long tail’ keywords will often result in higher conversions). After considering all the keywords on my list, I’ve decided to do further research into the following, highly-relevant terms:

• Wedding cake San Diego
• Best wedding cakes San Diego
• Bakery San Diego
• Cakes San Diego

Step 3: Use Google’s AdWords Keyword Planner to Check on Volume and Competition.

Now that I’ve determined that ‘wedding cake San Diego’ is the term I’d like to focus on, it’s time to figure out whether that term is:

a)    Worth targeting (i.e. it gets enough monthly searches), and

b)   Possible to rank for (i.e. there aren’t a ton of other sites trying to rank for it).

Go to the Google Keyword Planner and sign in or create an account (you must have an AdWords account to access this tool, but signing up is free). For our purposes, choose ‘Search for new keyword and ad group ideas’ once you’re logged in.

 On the next page, enter in the keyword or phrase you’re thinking of targeting. In our case, we’re going to try ‘wedding cake San Diego’.

Next, be sure to select the ‘Keyword ideas’ tab, NOT the ‘Ad group ideas’ tab. The Keyword ideas tab will give you two pieces of critical info about your keyword or phrase: the average monthly search volume, and the level of competition.

After plugging in ‘wedding cake San Diego’, I see that while it doesn’t have much competition (“Low”), it only receives around 110 monthly searches. While this may be a good term to include on my site, I likely won’t want to commit to targeting such a low-volume keyword on my home page.

Moving down my list of relevant keywords, I run searches for ‘best wedding cake San Diego’, ‘bakery San Diego’, and ‘cakes San Diego’. This process reveals that the most popular and least competitive of my relevant keywords is ‘bakery San Diego’.

Step 4: Find Keyword Variations and Related Terms to Incorporate Into Your Content.

As Google’s algorithms become more sophisticated, sites that do a thorough job of covering all angles of a topic tend to rank best. This means that each piece of content you produce should include not just one or two main keywords, but many different variations, synonyms and long-tail phrases related to your topic.

One way to brainstorm these related terms is using Google’s Related Search function. Here’s how to do it: Type your chosen keyword into Google Search, and then scroll to the bottom of the page. You should see a section titled ‘Searches related to…..’. These are other words or phrases Google deems relevant to your chosen keywords.

For instance, when I run a Google search for ‘bakery San Diego’, I get related searches like ‘bakery San Diego hillcrest’, ‘bakery San Diego convoy’ and ‘bakery San Diego downtown’. While these phrases likely don’t have enough search volume to justify targeting them as my main keywords, they are phrases I can incorporate into my content to capture related long tail searches.

And there you have it! A Step-by-Step Guide to SEO Keyword Research Using FREE Tools! Using this process, we’ve been able to find one main keyword for our homepage (bakery San Diego), which we know has a decent number of searches and low competition. We’ve also been able to find some related search terms that will help us rank when it comes to long tail search.

Keep in mind that no process or tool is perfect: for instance, the Google Keyword Tool is notorious for underestimating the search volume of a particular term, and only provides results based on exact match type. However, the tool still provides a good, basic foundation for narrowing down your keyword choices. Thats  A Step-by-Step Guide to SEO Keyword Research Using FREE Tools

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How To Add Keywords in Blogger Posts

How To Add Keywords in Blogger Posts For Optimization?

If you have original and SEO friendly content in your blog, then no doubt you can surely get high ranking in search results.

Writing SEO friendly blog posts is not much tough as beginners think. How To Add Keywords in Blogger and We just need to focus on some places where we can add keywords in our blog posts to make them optimized for search engines.

Don’t forget, optimizing blog posts for search engines is not mean to compromise with content quality. We have to add keywords in a proper way so that it looks natural for our readers and for search engines too.

I’ll outline 6 best locations to add keywords in blogger blog posts. Hope you would like to know them.

Optimize Blog Posts By Adding Keywords Smartly

Before I cover today’s topic, you must need to know that adding too much keywords in blog posts is not good for our blog health. We should keep its density about 2% or less for better optimization of our blog posts.

The locations I’m going to tell you to add keywords are the safest and best locations of our blog area. If you want to get your blog posts rank high in search results, then don’t miss to target below locations:

• Starting and Ending Para of Content

Whenever you write new post for your blog, always remember to add your main keyword in first and last paragraph of your content’s. Both the locations are best for this purpose and search engines also look for keywords in these two places to decide the ranking of our blog posts.

We can add more targeted words in the form of phrases between the content to make it more SEO friendly.

Note: Don’t use same words again and again. Better to use multiple and relevant words. Using multiple related word not only protect our content from keyword stuffing penalty but also help it to appear high with multiple search terms. Hence more targeted traffic to our blog.

• Image Name, Alt Tag and Title Tag

We all know that images plays best role in explanation of the topic. But using images we can also optimize our blog posts even better.

We just need to optimize our images before inserting them into our posts. The better we optimize the images, the better our posts will optimize for search engines. Read below mentioned post to know best 6 ways to optimize images.

6 Tips To Optimize Images For SEO

If we talk about adding targeted words in blog posts using images, then let me tell you that image’s name, title tag and alt tag are the best and prominent places.

• Title Of Our Posts

Our post titles are the top most places to add our targeted keywords. You may listen that we should use catchy post titles to attract more readers. But with catchy post titles we should also remember to add our keywords there.

Meaningful post titles grab more audience. Not only from social sharing sites, but from search engines too.

So, always try to use meaningful and catchy post titles to boost your posts traffic.

• Permalink of Posts

Permalink is the URL of our blog posts. It’s a killer location to add really targeted keywords.

By default, permalinks create on the basis of our post’s titles. But we can use our custom permalinks to add our keywords.

To add custom permalinks go to your Post Editor > click on Permalink from the right side menu and choose Custom Permalink. Add your main keywords there and press Done button.

optimize blog posts

Note: Always try to use only targeted keywords in permalinks. Other non important words should be ignored.

• Post Labels

Post labels not only used to categorize our blog posts. If used smartly then we can take their benefits to optimize our blog posts too.

Stop using non keyword rich names for your labels. Named them correctly and put your really targeted words there.

If you had forgetten to insert your keywords in label’s name, then don’t worry. We can rename them too.

• Post Comments

Many bloggers are unaware with this trick that we can use our blog comments too to add some keywords in our blog posts.

Yes, you heard it right. There are lot of benefits of blog comments and if we use them effectively then no doubt we can get higher ranking in search results.

Whenever you reply your reader’s comment on your blog, try to add some keyword phrases in your reply in a natural way that looks obvious while reading.

Final Words!

This is my strategy to add keywords in blogger blog posts. And truly said these methods really help me to gain higher rankings in search results. I had shared all the working ways to optimize blog posts.

Now I would like to ask you a question: How To Add Keywords in Blogger and How you add your keywords in your posts for SEO?

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Build Your Own Computer

Build Your Own Computer

If you’re in the market for a new desktop computer (you can’t really build your own laptop), you don’t have to buy a prebuilt computer. It’s surprisingly easy to build your own computer from components you can order online. This is generally cheaper than building a new computer – you can get better hardware and choose exactly the hardware you want.

For step-by-step instructions for everything from choosing components to assembling your new machine, check out our guides:

1.  Building a New Computer – Part 1: Choosing Hardware
2.  Building a New Computer – Part 2: Putting it Together
3.  Building a New Computer – Part 3: Setting it Up
4.  Building a New Computer – Part 4: Installing Windows and Loading Drivers
5.  Building a New Computer – Part 5: Tweaking Your New Computer

Upgrade Your RAM or Hard Drive

Some computer upgrades are particularly simple. Adding new RAM to your computer is a very simple process – as long as you buy the right RAM for your computer, installing it is will be easy (even in many laptops.) You can also upgrade your hard drive (or add a new hard drive) to increase the storage space you have available. This is a bit more complicated, as you’ll have to reinstall Windows or move your existing operating system over if you’re replacing the original hard drive, but it’s not too hard.

We have guides that will walk you through performing these simple upgrades:

1.  Hardware Upgrade: How To Install New RAM
2.  Hardware Upgrade: How To Install A New Hard Drive, Pt 1
3.  Hardware Upgrade: How To Install A New Hard Drive, Pt 2, Troubleshooting

RMA Your Computer

If you bought a laptop or pre-assembled desktop computer, you don’t need to take it to a repair place if it breaks. If it’s still under warranty, you can contact the manufacturer to RMA the computer and have them repair it. RMA stands for “return merchandise authorization” – you’ll need to tell the manufacturer’s service department your problem and receive an RMA number before mailing it to their service center.

If you built your own computer from scratch, it can get a bit more complicated here – you’ll need to pin down which component is defective and RMA that component alone.

For information on RMA’ing your hardware if it breaks, consult your computer’s warranty documentation. You can also visit your computer manufacturer’s support website online.

Recover Deleted Files

If you’ve accidentally deleted an important file, you’ll be happy to know that it may be possible to recover it. This is because deleted files aren’t actually erased immediately.

If you need in-depth forensic data recovery of critical business documents, you might want to contact a professional for that. This is an expensive service, so unless it’s extremely important data, you may as well just try doing it yourself to

Build Your Own Computer.

These are all things you can do on your own fairly easily if you can follow instructions. We haven’t touched on the more complicated stuff here, but a lot of what people pay computer repair places to do is simple. This is the computer equivalent of changing your own windshield wiper fluid.

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7 Easy Things Computer Repair Places Do

How to Service Your Own Computer: 

7 Easy Things Computer Repair Places Do

Computer repair places like Best Buy’s Geek Squad do a lot of things that you can easily do yourself. Instead of paying for a pricy malware removal or computer tune-up, you can do it yourself.

This guide won’t walk you through identifying a failing component and repairing it by hand. It’s focused on the easy stuff – although it’s easy, people pay hundreds of dollars to have it done for them.

Remove Viruses and Malware

Many people still wrestle with infected Windows PCs. If your computer is infected and isn’t working properly, you don’t have to pay someone else to fix it. The Geek Squad doesn’t have any magic tools – they use many of the standard antivirus tools you can use yourself.

To find an antivirus product that actually offers good protection, consult an antivirus test website and see how your antivirus of choice stacks up. If you don’t feel like doing all that research yourself, luckily we’ve done it for you.

Kaspersky and Bitdefender consistently rank in the top of both the AV-Test and AV-Comparatives rankings, and we’ve used both products with good results. They aren’t free, but most of the free antivirus out there is bundling extra nonsense or trying to redirect your search engine to their “secure” solution that isn’t really secure and just shows you more ads or spies on your shopping habits.

For a really deep infection, a good repair place may dig through your autostart entries and registry by hand and manually remove malware that isn’t being caught by tools. However, this can be time-consuming – and if the computer is already so infected, there’s no guarantee all the malware will be removed. In cases like this, they’ll often just reinstall Windows. You can do that yourself, too.

Reinstall the Operating System

Some people think that computers become slower over time and eventually need to be replaced – it’s sad, but true. Other people may take the computer to a repair place when it starts slowing down. When dealing with a computer that’s become bogged down by startup programs and toolbars, a simple Windows reinstall is often the fastest, easiest solution.

This can also help if you’re experiencing other problems with your computer, such as file corruption or weird errors. While it’s often possible to troubleshoot these things by replacing corrupted files and bad drivers, it’s usually faster to just reset Windows back to its factory state.

Most new computers come with factory restore partitions, which you can access by pressing the correct key during the boot process (check your computer’s manual). You may also have CDs or DVDs you can restore your computer from. If you installed Windows yourself, you can use the Windows installation disc. On Windows 8, use the Refresh or Reset feature to easily reinstall Windows.

Be sure to back up your important files before doing this. Some places may back up your important files for you, while some may ask you to back them up ahead of time – that’s because they’ll just be reinstalling Windows for you.

Remove Included Bloatware

If you’ve just purchased a new computer – or reset your old computer back to its factory default state – you’ll often find it packed full of useless software. Computer manufacturers are paid to include these programs, which slow your computer down (particularly during the startup process) and clutter your system tray.

Best Buy’s Geek Squad will charge you to remove this bloatware. Even Microsoft is getting in on the action – if you bring a Windows PC to a Microsoft store, they’ll remove the bloatware for $99.

Don’t fall for it: You don’t have to pay a dime to remove these preinstalled programs. There are three ways you can go about doing this 7 Easy Things Computer Repair Places Do :

1. Use a program like PC Decrapifier. It will automatically scan your computer for bloatware and automatically uninstall it.
2. Open the Uninstall a program control panel and manually uninstall each piece of bloatware, one-by-one. If you do this on a new computer, be sure not to uninstall any hardware drivers. Everything else should be fair game.
3.  Reinstall Windows. Many geeks like performing a fresh install of Windows on their new computers to start from a clean state. You’ll often have to download and install hardware drivers from your computer manufacturer’s website after the reinstall.

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