How To Add Keywords in Blogger Posts

How To Add Keywords in Blogger Posts For Optimization?

If you have original and SEO friendly content in your blog, then no doubt you can surely get high ranking in search results.

Writing SEO friendly blog posts is not much tough as beginners think. How To Add Keywords in Blogger and We just need to focus on some places where we can add keywords in our blog posts to make them optimized for search engines.

Don’t forget, optimizing blog posts for search engines is not mean to compromise with content quality. We have to add keywords in a proper way so that it looks natural for our readers and for search engines too.

I’ll outline 6 best locations to add keywords in blogger blog posts. Hope you would like to know them.

Optimize Blog Posts By Adding Keywords Smartly

Before I cover today’s topic, you must need to know that adding too much keywords in blog posts is not good for our blog health. We should keep its density about 2% or less for better optimization of our blog posts.

The locations I’m going to tell you to add keywords are the safest and best locations of our blog area. If you want to get your blog posts rank high in search results, then don’t miss to target below locations:

• Starting and Ending Para of Content

Whenever you write new post for your blog, always remember to add your main keyword in first and last paragraph of your content’s. Both the locations are best for this purpose and search engines also look for keywords in these two places to decide the ranking of our blog posts.

We can add more targeted words in the form of phrases between the content to make it more SEO friendly.

Note: Don’t use same words again and again. Better to use multiple and relevant words. Using multiple related word not only protect our content from keyword stuffing penalty but also help it to appear high with multiple search terms. Hence more targeted traffic to our blog.

• Image Name, Alt Tag and Title Tag

We all know that images plays best role in explanation of the topic. But using images we can also optimize our blog posts even better.

We just need to optimize our images before inserting them into our posts. The better we optimize the images, the better our posts will optimize for search engines. Read below mentioned post to know best 6 ways to optimize images.

6 Tips To Optimize Images For SEO

If we talk about adding targeted words in blog posts using images, then let me tell you that image’s name, title tag and alt tag are the best and prominent places.

• Title Of Our Posts

Our post titles are the top most places to add our targeted keywords. You may listen that we should use catchy post titles to attract more readers. But with catchy post titles we should also remember to add our keywords there.

Meaningful post titles grab more audience. Not only from social sharing sites, but from search engines too.

So, always try to use meaningful and catchy post titles to boost your posts traffic.

• Permalink of Posts

Permalink is the URL of our blog posts. It’s a killer location to add really targeted keywords.

By default, permalinks create on the basis of our post’s titles. But we can use our custom permalinks to add our keywords.

To add custom permalinks go to your Post Editor > click on Permalink from the right side menu and choose Custom Permalink. Add your main keywords there and press Done button.

optimize blog posts

Note: Always try to use only targeted keywords in permalinks. Other non important words should be ignored.

• Post Labels

Post labels not only used to categorize our blog posts. If used smartly then we can take their benefits to optimize our blog posts too.

Stop using non keyword rich names for your labels. Named them correctly and put your really targeted words there.

If you had forgetten to insert your keywords in label’s name, then don’t worry. We can rename them too.

• Post Comments

Many bloggers are unaware with this trick that we can use our blog comments too to add some keywords in our blog posts.

Yes, you heard it right. There are lot of benefits of blog comments and if we use them effectively then no doubt we can get higher ranking in search results.

Whenever you reply your reader’s comment on your blog, try to add some keyword phrases in your reply in a natural way that looks obvious while reading.

Final Words!

This is my strategy to add keywords in blogger blog posts. And truly said these methods really help me to gain higher rankings in search results. I had shared all the working ways to optimize blog posts.

Now I would like to ask you a question: How To Add Keywords in Blogger and How you add your keywords in your posts for SEO?

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More Information on Buying SEO Services

More Information on Buying SEO Services

Any trade union or SEO directory will have some people (likely marketers) at the center of it. This may of course cause conflict. Search Engine Marketing Professional Organization (SEMPO), for example, has been ridiculed to death by many prominent members of the Internet marketing community for talking up the value of PPC marketing while vilifying SEOs. I do not recommend SEMPO, since it seemed like it was primarily organized to be a promotional organization for selfish power grabs.

There are a few more reputable locations you can find search engine optimizers. Search Marketing Association (SMA) comprises many regional SEO/SEM trade associations. They intend to be a bit more reputable than SEMPO. Here are a couple of other spots where you can hunt for SEO/SEM professionals:

•       SEOPros.org. A reviewed, best practices guide of SEO firms.

•       SEOConsultants.com. A reviewed directory of SEO firms

•       MarketingSherpa. This site has as a Buyer’s Guide to SEO for sale; I have not yet read it

•       Forums. Much of the information in SEO forums will be outdated or over-hyped information with an agenda, but they are additional locations where you can seek feedback about SEO firms.

People made a bunch of fake forums to promote one company’s less-than-stellar services, but on most SEO forums, you will find a few friendly people who provide good answers to SEO questions.

Some of the people who seem like they would be compatible with you may be worth contacting to see if they are available to perform SEO services. In various SEO forums, you will find many biases, so it is a good idea to ask questions at a bunch of different forums to get a feel for them. You may want to space out your questions and ask slightly different questions at the different forums so that people who frequent various forums do not think that you are using some sort of automated forum-spamming software.

•       Go to conferences and meet people. If you get along well with them in person the odds are pretty good that you will work well together.

You can also find further information about hiring an SEO at HonestSEO.com, although that guide could use some updating if the author could get some time to do another update.

SEO is a market without much regulation and good SEOs have the opportunity to make a lot of money. Because of that, if you invest too little in hiring an SEO you will likely preclude the honest service providers from even wanting to take you on as a client. 

In John Andrew’s post titled A Market For Lemons, a Nobel Prize, and Snake Oil SEO he relates an award winning game theory paper to the field of SEO, and how competitive forces hurt the field as a whole

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2016 will be the year of the niche law blog

Reading recent reports and articles, it’s becoming clear that 2016 will be the year of niche legal publications.

David Curle (@davidcurle), Director of Strategic Competitive Intelligence at Thomson Reuters Legal, recently summarized the key points from the 2016 Citi Hildebrandt Client Advisory from Citi Private Bank.

First on the list of what Citi prescribes for strategic growth for law firms in this annual report on the temperture of the legal marketplace is brand differentiation. “Establishing deep industry or practice area specialties and otherwise focusing on positioning a firm among its competition.”
Focusing and positioning a firm on specialities? You would be hard-pressed to find a better vehicle to accelerate a reputation and relationships in a speciality than a niche law blog.
Ryan Sholin (@ryansholin) at Nieman Lab writes that 2016 will be the year of the single subject sites.

General interest media used to serve that need [local interest subjects], but with newspapers cracking under the strain of trying to be all things to all people, wide gaps are being left in their wake. News sites with a single-minded focus on specific topics have been filling those needs on critical issues for some time now. What’s new is their audiences are diversifying and broadening.
It’s the same when it comes to legal and business publishing.
Legal newspapers and publications are losing some of their talented reporters and editors. Trade publications covering business verticals are struggling. General publications such as business journals and newspapers cannot cover niches with the detail and precision people have come to expect with Internet publications published by experts.

Look at our nation’s capital. Laura Hazard Owen (@laurahazardowen) reports for Nieman Lab that reporters from digital niche outlets are replacing daily newspaper reporters in Washington.Reporters from digital outlets and niche publications now hold more seats in the U.S. Senate Press Gallery than reporters from daily newspapers do, according to a new report from Pew. That’s a change from the late 1990s, when “daily newspaper staff outnumbered such journalists by more than two-to-one.”

Niche publications outnumbering newspapers when it comes to covering the federal government. You’re more likely to see reports from Kaiser Health News or Inside Higher Ed than a daily paper. Amazing.

The recent survey on content marketing from Greentarget and the Zeughauser Group made clear that separating yourself from the chaff is critical in the midst of all the legal content being published by law firms. Quality content of value to in-house counsel becomes the key.

The opportunities for niche law blogs abound. The LexBlog Network has only three states covered on probate litigation. Most circuit courts lack niche publications such as the highly successful blog published by David Donoghue covering IP litigation in the Northern District of Illinois — let alone Donoghue’s blog on Retail Patent Litigation. We’re lacking state supreme Court blogs on the LexBlog Network for the vast majority of states. The list of Reg’s not being covered is endless. The list of opportunities goes on and on.

Pick a niche area in the law for which you have a passion (or could get passionate about) and get blogging. You have the ability to become not only the ‘go to’ publication on the niche, but also the go to’ lawyer.

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Selling SEO Services

Selling SEO Services

When I originally created this guide, it had no information about selling services. The two main reasons for that are (1) I was bad at selling services (I tended to underprice them until I brought on a partner), and (2) as time passes, most of the most successful SEOs end up moving closer to the profit stream by setting up their own e-commerce or affiliate sites, or partnering with local merchants they know.

If you want to sell services, I highly recommend talking to Dan Thies. Taking his 16-week course or a one- or two-hour consultation with him would likely help you develop a brand strategy and help you scout out leads. Below are tips I can offer from my experience selling SEO services.

Some sites, like Elance.com, run auctions that allow people to buy various services. Most of these auctions will be from the following types of people:

•       Competitors looking at how to price their services

•       People who are not interested in or do not know the value of quality

SEO

•       People looking for a steal. These are customers who will waste your time and never be happy, even if their $100 spend makes them $10,000 or more.

I personally only ever placed a few bids at online auctions, but the things you want to look out for when trying to sell services are to make sure that the leads have the following characteristics:

•       Lead you would want to take (i.e., Would I feel comfortable marketing this?)

•       Leads you have the technical know-how and time to work on

•       Leads from people that appear willing to listen to feedback and have reasonable expectations

•       Leads that are interested in bid quality instead of bid price

You cannot expect to learn everything, especially when you are new. One of the fundamental flaws when I started learning was that I thought it was my job to learn marketing, HTML, graphics, SEO, PHP, ASP, MySQL, etc. In trying to learn everything, you can spread yourself too thin. The time I have spent editing ASP code would have been spent much better doing other things. ☺

The nice things about forums are that you get to learn and teach at the same time, while building friendships and your reputation. Some of your posts can act as mini sales letters that will drive targeted leads your way. Reading other threads will help you learn nuggets. On top of selling and learning, you also get to make friends and learn who knows what. This can help immensely when issues come up that you are unsure of how to handle, and I have referred many leads to friends I met from SEO forums.

I usually try to stick with smaller to mid-sized forums off the start as they are easier to get noticed in than in large forums. Forums like Cre8asite and SearchGuild might be good places to get started.

Not everyone is a good writer, but I believe most people can be trained or practice to become at least decent ones. I do not write articles as much as I did in the past, but for a while, I was featured in WebProNews almost weekly.

The key to writing articles is to write something so compelling that people will want to link to it or write something decent and work to get it syndicated on networks with many eyeballs.

When I started SEO, I was exceptionally poor. It took a while for me to get around to writing articles, but when I did write one, I noticed a flurry of leads the next couple days. Three hundred dollars was a lot of money to me back then, and it was not uncommon to make that in consulting to leads generated from each of the articles I wrote.

Well-executed research articles tend to get significant media coverage:

•       Kalena Jordan did a study on the lack of search engine visibility of the top 100 New Zealand companies and got many leads from it.

•        Fathom Online created a Keyword Price Index rating that tracks PPC ad prices by category each month. Many search-related sites give Fathom Online free exposure every month by mentioning these statistics.

•        SEO-PR was the first SEO company focused purely on public relations. It is easier for them to get links from other SEO sites than it is for most other SEO businesses because they are not viewed as direct competitors.

•       Brad Fallon created an SEO radio show that makes it easy for him to get on-topic links.

In an industry with a rather tarnished reputation, the value of having a voice that is seen or heard by many is a strong competitive advantage. For example, there is probably about a 99% chance you would have never bought this e-book if I did not write the associated blog.

There are many ways to find customers for SEO. One of the common problems is that many people do not know they need SEO services or what those services are. If you think of prospects in terms of the ideal prospect, what would be their common characteristics?

•       They have a profitable business.

•       They are in a market position that is not hyper-saturated.

•       They sell non-commodity products or things that are not easy to get elsewhere.

•       They already have websites.

•       They already rank (in the top 100 or so) for some of their keywords.

•       Their business model makes sense for the web—item is cheap to ship or requires customization, which makes it more convenient to buy online than to hunt at various offline stores.

•       They are well established on the web.

•       They are willing to spend enough money to see results.

•       They already know a bit about SEO.

•       They have reasonable expectations.

•       They are a similar-sized business or one that you would feel comfortable working with.

Odds are that most leads are not going to line up with all your most desirable characteristics. Some people will align with many of them though. You probably do not want to spend the same amount of effort on all leads. Instead, it is wiser to place more effort on leads that seem close to conversion and leads that seem like they are a great match for your business.

It is also important not to rely too heavily on any one potential client. Some people may just be feeling out the market or trying to learn as much from you as they can for free before doing their own services or trying to replicate your business model

Here are some common places to look and things you can do to find clients:

•       Search the Business & Shopping categories of What’s New at the Yahoo! Directory. These people have spent $300 on a single link and are actively promoting their websites.

•       Utilize services (used mostly for e-mail spamming) that track sites that are newly accepted to DMOZ.

•       Engage pay-per-click ads for somewhat expensive keywords (make sure you do not click their ads to visit their sites)

•       Attend local business meetings

•       Create lists, answer questions, or review products on Amazon.com

•       Leave testimonials in proper places

•       Go to product demo meetings from companies like WebTrends, Verizon SuperPages, or Google AdWords; watching them demonstrate and sell their products will help you learn how to sell, and you will be surrounded by qualified leads

•       Register for conferences on issues and areas related to SEO

Many times clients will not tell you of past experiences. Research the clients before accepting the job. Following are some things to find out about a potential client:

•       How old is their website and company?

•       Have they had their site banned?

•       Do they have any past SEO experiences?

•       Do they have shadow domains and/or duplicate content or other problems?

•       Do they think they know everything already? Will they give you room to breathe and to do your job correctly?

•       Who makes the decisions? (There are limits to how blunt you can be, but you need to find out.)

•       What is their baseline? You’ll need it to compare the outcome of the SEO campaign to their current market position.

•       What are their goals and payment structure? Agree on these before commencing work.

Make sure you understand the short- and long-term goals of the client, and make sure that they are willing to listen to you and provide you with the resources necessary to make their goals possible.

It works best if they understand the process and have their expectations in line with what you plan on delivering before you accept the project. It also works out best when you work with people you feel you would like to work with.

•       Why does their company deserve to be ranked as the top resource? What is their unique sales proposition?

•       Is their business healthy? Are other disruptive technologies entering or replacing their market? Are they continually losing market share?

•       Do they plan on launching new site technologies?

•       If they contacted you, what prompted them to think they needed a SEO consultant now?

•       Do they intend to use search engine marketing as one of many marketing channels, or are they expecting their whole business to succeed or fail based on SEO? Is their site good other than search engine marketing? Are they willing to accept your feedback on usability and other issues related to conversion?

Some of the stuff you cannot know fully, but your gut can get a good sense of how flexible the company is.

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SEO REPORTS

SEO REPORTS

Many SEOs desire huge corporate clients who may have so much red tape that the SEOs get bogged down and are prevented from doing well. Some small SEO firms try to act big and, conversely, some large SEO firms try to act small. Usually it works best if you act your size and attract clients you can handle.

Partner with other firms so that if you feel that a company would be too much of a research hog or not profitable enough, you can get a referral commission by sending them to someone else.

Don’t be afraid to mention some of the cons of SEO services. If you are the only one who they talk to who sounds honest and mentions risks (such as large algorithm changes or no guaranteed results), then you may get hired. It is usually best to err on the conservative side when estimating returns so that you can meet your goals.

Some of my friends with small firms have beat out larger firms by having better proposals and being more honest about some of the cons of SEO. Some small firms also have the advantage of being able to move fast since they do not have the associated legal and IT related wait times.

Can’t do everything yourself? It is not uncommon to work out partnerships to make a percent commission off of sales or to mark up the price others charge you for work.

Don’t know all the answers? Nobody really does. It is best to have a network of friends you trust who you can work with and who can answer questions.

Some people are also willing to work as representatives of your company, so you may be able to scale out to handle a decent number of clients without needing to hire a ton of employees. When you outsource work to another person, it is not uncommon to double or triple their fees to make sure you account for your own time and still have adequate profit margin. Don’t forget to include credit card fees and pay yourself for your time.

With how fast things change in the SEO space, having a large number of employees can be more of a negative than a positive.

If you actively harvest leads and pursue them, you will either need to e-mail them, call them, or find another way to contact them. Cold calling is not something I am well-versed in, but if you actively seek out clients in this manner, realize that most of them will not be interested.

The more personalized your pitch and the better you can show benefit to them and feed off their empathy, the greater the chance of them saying “yes.” When you find out what their problems are and restate their problems to them in your recommended solutions, it appeals to their sense of logic and feeds off their empathy.

Many large SEO firms get most of their clients from cold calls. In addition, some firms have tainted the image of many SEOs with their cold calling and lack of follow-through on services.

If you have to build trust from scratch, it may make sense to deliver some pay-per-click traffic right off the start to show its value before trying to sell large organic search packages.

A friend of mine was doing fairly well selling general SEO services, but eventually shifted over to primarily catering toward the real estate market.

He created a forum geared toward the the real estate market. He picks up many leads from current client sites and that forum. Based on that, his firm is now known as leading experts in the real estate field.

Other SEOs have also done well by branding themselves as the link building expert, the keyword research expert, the SEO copywriting expert, the site announcement expert, the Australian SEO expert, and other ideas in and around the SEO scene.

It is important not to get stuck on one specific idea or technique so that you lose focus of the bigger picture. Work clients along the sales cycle without getting too focused on, or becoming to dependent on, any one client.

Some people may want as much as they can get for free. Showing prices on your site may filter out some of the worst leads before they even contact you. When you become successful at SEO, more people will want to hire you than you could possibly work for. It is best to take on a few quality clients instead of trying to work cheap for many clients.

Make sure you do not put 10-12 hours into giving away free competitive research and an actionable plan. You may be able to sell in-depth analysis services prior to selling full services. It requires a smaller commitment of the client while protecting you from working free.

If you want to give away something, it does not hurt to give away a PDF that describes your process.

Dealing with large corporate lawyers can be a pain in the ***. If you have common tasks, try to develop contracts and plans that automate and simplify them. Using your own standardized documents will save you significant legal costs as compared to paying a lawyer to review someone else’s contract every time you have a potential project.

Some of my friends have recommended ProposalKit.com for writing proposals. You might want to ask some SEO friends for a proposal and contract examples to work from. It is probably wise to have a legal person look over a proposal prior to signing as well.

Proposal titles usually look something like “Increasing the Profitability of Company X by Maximizing Search Engine Visibility.” Then, the proposal itself usually fits on less than a page.

When you first quote a price, make sure there is some padding in it—this allows you room to work while still having adequate profit margin, and a higher price usually helps a person assume there is greater value. If you are selling SEO services correctly, you should stress value instead of price, and the clients should view it as a long-term investment.

If a client has too many questions about the price, then that might signal there are other issues, such as business partners, lack of confidence, or other decision makers. If the person you are talking to is the decision maker, but is doubtful of the value, perhaps you can try to sell pay-per-click marketing or start their account with a small, test, PPC budget to let them see what type of traffic and conversions they could be getting.

Before you get too involved with a potential client, it is good to know everyone who needs to sign off on a deal. On one occasion, I was talking directly with a CEO of a company who paid me thousands of dollars to do preliminary work. After I did that work, he wanted ongoing SEO services. He was ready to sign off on it, but the venture capital firm that backed his company did not believe in SEO. Given that lack of sharpness, that venture capital company may have killed his company the day they invested in it.

I do not provide any sort of reports to any of my SEO clients, but some people like to use software such as Web Position Gold, Web CEO, Internet Business Promoter, or Advanced Web Rankings to provide client ranking reports. To me, it is important to track the end results (mostly for detecting algorithmic changes), but I usually track those on tools like Digital Point’s free keyword tracker.

If your clients might be impressed by ranking reports, those software products cost somewhere between fifty and a few hundred dollars. I have always tried to focus my clients on results in terms of money in their bank account, so I never gave reports, just rankings and cash.

One of the largest problems many people face when they are doing SEO well is that they become dependent on free traffic. This ends up hurting them in other areas since they can take that free traffic for granted.

Make sure you are working on sites that have specific goals:

•       They are trying to build competitive advantages outside of SEO.

•       They are maximizing conversion and profit potential.

•       They are competitive in the paid ad market.

Also, make sure the owner realizes the free traffic can go away, and that they should be establishing other marketing channels as a safeguard.

Being able to handle large increases and decreases in traffic volume is exceptionally hard for some businesses. It is another great reason why many businesses should use PPC to augment their SEO to have a more reliable traffic stream that can be adjusted as needed.

For the individual, SEO work comes in spurts. To help smooth out the demand curve and allow you to profit and learn during down time, you may want to create multiple affiliate sites around topics you know well and in which you are interested.

You can profit from AdSense, link rentals, lead generation, or affiliate programs. Some of these sites could even target ideal SEO clients working for you on multiple fronts (like Morgan Carey’s Real Estate Webmaster).

Affiliate programs allow you to increase revenues without the burdens that clients place on you. If you are busy on other projects or want to work for just a few clients, augmenting your income is exceptionally important.

Most SEO compensation programs do not compensate the individual directly for the returns of their work. However, there are nice things about affiliate programs:

•       You are compensated for each sale you make. Most SEO business models do not do that.

•       You do not need to spend time cold calling or looking for clients.

•       You can chose to only work in high paying verticals or fields you are deeply interested in.

•       Affiliate programs and contextual advertising can provide low-effort, passive income streams.

•       Affiliate marketing is much more flexible than client work.

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