SEO Business Models
seo tips and tricks 2016
Some SEOs may be interested in working using a profit share business model. This type of relationship requires a great amount of trust from both parties. Usually people who do not know you well will not want to work for a potential share of future profits.
I cannot even tell you how many people set up a generic, pharmacy-template-driven, affiliate website and want me to work for future profits for them. I tell them “no,” but someone asks me about every month.
Most SEOs are not going to want to work via profit share off the start unless you have a REAL tangible brand. If you have an original great idea, some may, but generally it is going to be hard for most webmasters to find a profit share SEO partner.
Some marketers specifically sell services for setting up and managing pay-per-click search engine accounts. Some people charge anywhere from $300 to $10,000 to set up the campaign, then 10% to 20% of ad spend for management. Some people charge for account setup and let you run things from there, and some people charge recurring fees.
Different business models will be better for you depending on how competitive your market is and how complex your campaign needs to be. If you have an exceptionally cheap campaign, then it will be hard to get people to do a quality job for 20% of a few hundred dollars.
Some SEOs sell both organic traffic and pay-per-click ads on a cost-per-click basis. This has recurring fees, but also may limit your down payment risk since you are only paying for traffic you get.
Some networks that do this have you pay to create content where they also place ads for others, and they may take years to deplete your initial deposit. Make sure you define how the ads will appear (i.e., I would recommend buying exclusivity), and get an approximate time range to deliver traffic. Also ask around to ensure their traffic is legitimate traffic and not automated traffic bots.
Some software allows people to automatically generate thousands of keyword-rich pages a day. Obviously, search engines do not like this technique. Some people are exceptionally good at cloaking, but you still may get caught if you use it.
If you find yourself paying only a few hundred dollars, you will want to set up different sites for those types of services and you will not want to connect those other sites to your main business site in any way. Multiple sites can get
penalized because one of them was doing something shady. The wrath of Google can be an unpleasant experience.
Some SEOs create a content network for you and charge you for the traffic. In a sense, this is leasing traffic in a way similar to using pay-per-click search engines. If they know what they are doing, they should be able to provide you targeted traffic cheaper than pay-per-click search engines do, but there are a couple major downsides to this business model.
• Some of these networks also sell traffic to your competitors, meaning that you could be paying to set up networks that drive traffic at competing websites.
• Some of these networks may require a down payment that takes many years to pay itself off. After they already have your money, there is no guarantee that they will care about you.
• When your clicks run out, you have to pay again.
• If you decide not to renew, then, in the end, you paid to create another competing website that will continue to drive traffic at competing websites.
Some niche fields have little competition. If you do not have many competing websites in your field, you may be able to rank well by doing on-page SEO, performing a bit of directory registration, syndicating a couple of articles, and getting a few other quality links. In niche fields, you may be able to get by with only paying a one-time fee.
Most quality SEO services (even for a niche site) will cost over a thousand dollars, since there is great value in it. Some people who do not realize what their services are worth may charge less, but if you pay only a few hundred dollars, you stand a good chance of wasting time and money. If a marketer does not know how to effectively sell themselves for anywhere near their market value, why trust them with control of key marketing aspects of your business?
If you are in a competitive field, doing a good job of SEO may require ongoing fees. Many Internet marketers also require a down payment before they begin work. The competitive nature of the market will determine what rates work.
Some SEOs will be cheaper than others while some charge a hefty premium for their knowledge and experience. If you are in a field such as gambling or pharmacy, then the associated SEO fees are going to be much greater than they are for a person selling pillows, dog toys, or knitting supplies.
seo tips and tricks 2016
As an individual consultant and partner in a small firm, I am somewhat biased in saying that I think small SEO firms generally do a better job than larger ones. Having said that, I would hope I have earned your trust enough to see why I have that belief.
There are a lot of problems with scaling out to a large SEO firm:
• Most people inherently are not going to be as creative or knowledgeable as the best search engine optimizers.
• It is hard to keep good SEOs working at larger firms because they might feel like they are lost in the shuffle. When an SEO sees the value they are creating, it can be easy to get a big ego about it.
• Doing SEO does not necessarily require a ton of expenses or an office. If a person could make $50,000-$200,000 or more per year working out of their house, why would they want to work for a firm for much less?
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